The Rock River Valley Blood Center (RRVBC) is partnering with London Avenue Designs for a Mother’s Day promotion and blood drive from April 25-April 30 at all RRVBC donor centers during regular hours of operation.

All donors who give blood during the timeframe will receive a Mother’s Day card to give to their mother or a special person in their life and will be entered into a drawing to win one of 50 bouquets from London Avenue Designs.

“We are excited about this Mother’s Day partnership and promotion,” said Heidi Ognibene, Chief Operating Officer, Rock River Valley Blood Center. “What better way to honor those you care about and who care about you than to give the gift of life through a blood donation.”

Donating blood is simple, and one unit can save up to three lives. After registering, a donor care specialist will take individual’s vitals (temperature, blood pressure, pulse, and hemoglobin), and each person will complete an eligibility questionnaire before they can sit back and relax while giving. The donation itself only lasts about 10 minutes. Refreshments await after donating.

First-time donors should bring a photo ID. Individuals can donate a single unit (whole blood donation, the most common type) every 56 days. Students can donate once they turn 16 years of age and must have a signed parental consent.

To schedule a donation, visit, call 815-965-8751 or use the myRRVBC app.